McHugh and Hoffman records, 1957-1995.

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McHugh and Hoffman records, 1957-1995.

http://www.worldcat.org/oclc/212771419

Research reports providing summaries of viewer attitudes toward news coverage and newscasters in specific market areas; reports also provide observations and recommendations of McHugh and Hoffman and analyses of a city's television market.

62 linear feet.

Bentley Historical Library

Information

SNAC Resource ID: 7006631

Bentley Historical Library

Related Entities

There are 4 Entities related to this resource.

McHugh and Hoffman.

http://n2t.net/ark:/99166/w6160g1f (corporateBody)

Firm founded by Peter Hoffman and Philip McHugh providing research and consultation to numerous local television news divisions in the United States and Canada. The firm also consulted on occasion with ABC and NBC network news. John E. Bowen became president of the firm in 1985, and chairman-CEO in 1988. From the description of McHugh and Hoffman records, 1957-1995. (University of Michigan). WorldCat record id: 212771419 ...

Hoffman, Peter, 1950-

http://n2t.net/ark:/99166/w6445m17 (person)

McHugh, Philip.

http://n2t.net/ark:/99166/w6vt38qq (person)

Bowen, John Edward

http://n2t.net/ark:/99166/w6p012qn (person)